Computer File

Media today: mass communication in a converging world

---

How do books, newspapers, music recordings, movies, television shows, and online sites get made? How does content in different media get funded, produced and delivered to the right audiences? Why do certain materials and not others get created and distributed in different media? What role do governments (federal, state, local) play in the process? (This book) addresses these and related questions with concrete examples from a wide variety of mass media - from books to cable television, highway billboards to online services. The text tracks, among other developments, the explosion of competition among new and old media, pressures toward greater and greater conglomeratization among media firms, the need to increasing segment audiences, and their obligation to expand global sales. Students need to understand what is happening, why, and with what possible consequences for society.

---

Availability

Detail Information

Series Title

-

Call Number

[KOM-LIB-225]

Publisher

nyu : Routledge., 2013

Collation

pages cm

Language

English

ISBN/ISSN

9780415536431

Classification

P90 .T874 2013

Content Type

-

Media Type

-

Carrier Type

-

Edition

[5th edition].

Subject(s)

Mass Media

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment