Sensory evaluation practices | |
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Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project. |
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Statement of Responsibility | |
Author(s) | Stone, Herbert. - Personal Name Sidel, Joel L. - Personal Name |
Edition | Fourth edition. |
Call Number | [ITP-LIB-591] |
Subject(s) | Food |
Language | English |
Publisher | Universitas Bakrie |
Publishing Year | 2012 |
Specific Detail Info | |
File Attachment | LOADING LIST... |
Availability | LOADING LIST... |