APA Style

Hawkins, D, I., Mothersbaugh, D, L. (c2010). Consumer behavior: building marketing strategy (11th ed.). mau: McGraw-Hill Irwin.

MLA Style

Hawkins, Del, I.., Mothersbaugh, David, L.. "Consumer behavior: building marketing strategy". 11th ed. mau: McGraw-Hill Irwin, c2010. Computer File.