Bahan Pustaka Digital Universitas Bakrie
Book's Detail
| Marketing research | |
|---|---|
| Statement of Responsibility | |
| Author(s) | Alvin Burns - Personal Name Ronald Bush - Personal Name |
| Edition | 7th ed |
| Call Number | [MNJ-LIB-80] |
| Subject(s) | Marketing research |
| Language | English |
| Publisher | Pearson Education |
| Publishing Year | 2014 |
| Specific Detail Info | Introduction to Marketing Research 2. The Marketing Research Industry 3. The Marketing Research Process & Defining the Problem and Research Objectives 4. Research Design 5. Secondary Data & Packaged information 6. Utilizing Exploratory and Qualitative Research Techniques 7. Evaluating Survey Data Collection Methods 8. Understanding Measurement, Developing Questions, and Designing the Questionnaire 9. Selecting the Sample 10. Determining the Size of a Sample 11. Dealing with Fieldwork and Data Quality 12. Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses 13. Implementing Basic Differences Tests 14. Making Use of Associations Tests 15. Understanding Regression Analysis Basics 16. Writing the Research Report |
| File Attachment | LOADING LIST... |
| Availability | LOADING LIST... |