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Marketing research

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Availability
#
Manajemen (Database) [MNJ-LIB-80]
[MNJ-LIB-80]
Available
Detail Information
Series Title
-
Call Number
[MNJ-LIB-80]
Publisher
London : Pearson Education.,
Collation
xxix, 459 pages : illustrations ; 26 cm
Language
English
ISBN/ISSN
9780133074676
Classification
658.83
Content Type
-
Media Type
-
Carrier Type
-
Edition
7th ed
Subject(s)
Marketing research
Specific Detail Info
Introduction to Marketing Research 2. The Marketing Research Industry 3. The Marketing Research Process & Defining the Problem and Research Objectives 4. Research Design 5. Secondary Data & Packaged information 6. Utilizing Exploratory and Qualitative Research Techniques 7. Evaluating Survey Data Collection Methods 8. Understanding Measurement, Developing Questions, and Designing the Questionnaire 9. Selecting the Sample 10. Determining the Size of a Sample 11. Dealing with Fieldwork and Data Quality 12. Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses 13. Implementing Basic Differences Tests 14. Making Use of Associations Tests 15. Understanding Regression Analysis Basics 16. Writing the Research Report
Statement of Responsibility
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