Computer File

Ideas in marketing : finding the new and polishing the old : proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference

Description Not Available

Availability

Detail Information

Series Title

-

Call Number

PRO-037

Publisher

Cham : Springer., 2014

Collation

1 online resource (lxv, 842 pages).

Language

English

ISBN/ISSN

9783319109510

Classification

-

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Marketing -- Congresses.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.

Specific Detail Info

Customer Satisfaction and Loyalty in the Service Sector.- Sales Process and Performance.- Social Media Branding & Human Brands.- Social Consumption and the Self.- Understanding Pricing & Consumer Behavior.- Customer Behaviour in Retail Settings.- Sustainable Marketing.- Changing Brand Perceptions.- Social Marketing: Corporate and Strategic Perspectives.- Political Marketing Theory: Targeting the Consumer Voter.- Consumer Behavior Trends from a Latin American Perspective.- Ahoy There! Ensuring Successful Relationships.- Green Consumer Behavior.- Doctoral Colloquium Session 4: Strategic Issues.- Market Orientation, Product Innovation, and Performance.- B2B Relationship Capabilities Value and Benefits.- Customer Satisfaction and Customer Service.- Advances in Mobile Marketing and Its Many Tentacles.- Theories of Attitude, Memory, Love.- Technology Application and Analyses in Retailing.- Crowd Marketing for the Marketing Crowd.- Doctoral Colloquium Session I: Research Methods and Measurement.- Targeting the New Consumer.- Social Marketing and Social Communication.- Entrepreneurship: Orientation, Planning, and Performance.- Political Marketing: Lessons from North American Campaigning.- Marketing Communication in Social Media.- Consumption and Health.- Sex, Drugs, and Humor...Themes in Advertising.- Lamb-Hair-McDaniel AMS Outstanding Marketing Teacher Award.- Contemporary Issues in Wine Marketing.- A Potpourri of Brick and Click Issues.- New Insights into Students Learning in Groups.- The Critical Role of Marketing in Supply Chain Management.- Advertising: Theory and Environment.- Links Between Brands.- In Search of Gratification.- Sport Sponsorship.- Country Image and International Segmentation.- Intangible Factors Affecting Brands.- Doctoral Colloquium Session 2: Consumer Behavior Issues.- Channel Structures, Relationships and Contexts.- Factors Affecting Good and Bad Relationships in the Marketplace.- Retail Staff Interaction and Outcomes.- Online Advertising and WOM.- Advances in Sustainable Supply Chain Management.- International Marketing Strategy.- Doctoral Colloquium Session 3: B2B Issues.- Advertising: Measurement and Sponsorship Issues.- International Marketing Expansion.- Marketing Research and Methods.- Political Marketing: Cases, Culture, and Policy.- Pricing Implications for Promotion Strategy.- Managing Product Information Online.- Ethical Marketing Issues.- Sustainability and Consumers.- Emerging Concepts in Service Engagement.- Social Media Affinity and Empowerment.- Emotions, Associations, and Other Brand Influences.- Strategies, Preferences and Pestering.- International Customer Behavior.- Sensory Marketing Through Scent, Taste, and Neuroscience.- Doctoral Colloquium Session 5: Sex, Social Media, and Identity-Signaling.- Technology and Sales.- A Town Hall Meeting with Editorial Reviewers.- Value Creation and The Role of Community in Customer Interactions.- Innovation in Wine and Marketing Research.- Emerging Markets: Why African Markets Offer More Than You Think!.- Social Responsibility in Marketing Education.- The Influence of Brands.- Who Needs a Sales Manager?.- Art and Emotion.- Knowledge is Power.- Till Some New Player Us Do Part.- International Marketing Communications.- Sensory Marketing in the Digital Age.- To Possess or Not to Possess.- European Perspectives on Marketing.- Social Media and Trust, Diffusion, and User Experience.- Wanting that Object.- Emerging Thoughts in Social Media.- Sensory Marketing Through Touch.- To Adopt or Not to Adopt New Market and Technological Offerings.

Statement of Responsibility

-

Other version/related

File Attachment

Comments