APA Style

Plangger, K. (2015). Thriving in a New World Economy : Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference . nyu: Springer.

MLA Style

Plangger, Kirk.. "Thriving in a New World Economy : Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference". nyu: Springer, 2015. Computer File.