APA Style

Clow, K, E., Baack, D. (2016). Integrated advertising, promotion, and marketing communications (Seventh edition, global edition). Harlow: Pearson Education Limited.

MLA Style

Clow, Kenneth, E., Baack, Donald. "Integrated advertising, promotion, and marketing communications". Seventh edition, global edition Harlow: Pearson Education Limited, 2016. Computer File.