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Consumer behavior : buying, having, and being

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For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience-for you and your students. Here's how: *Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior. *Help Students Apply the Case to the Chapter's Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter's contents. *Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

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Detail Information

Series Title

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Call Number

[KOM-LIB-179]

Publisher

Harlow : Pearson Education., 2015

Collation

604 p. : col. ill. ; 28 cm.

Language

English

ISBN/ISSN

9781292017419

Classification

658.8342

Content Type

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Media Type

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Carrier Type

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Edition

11th.ed

Subject(s)

Consumer Behavior

Specific Detail Info

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Statement of Responsibility

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