APA Style

Gitlow, H, S., Wheatley, E, W. (2016). Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference . : Springer International Publishing.

MLA Style

Gitlow, Howard, S.., Wheatley, Edward, W.. "Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference". : Springer International Publishing, 2016. Computer File.