APA Style
Kurtz, D, L., Boone, L, E.
(2012).
Contemporary marketing
(
15th ed.)
.
ohu:
Thomson/South-western.
MLA Style
Kurtz, David, L.., Boone, Louis, E..
"Contemporary marketing".
15th ed.
ohu:
Thomson/South-western,
2012.
Computer File.