APA Style
Perreault, W, D., McCarthy, E, J, (, J. (c2002).
Basic marketing: a global-managerial approach (14th ed.).
mau:
McGraw-Hill.
MLA Style
Perreault, William, D.., McCarthy, E., Jerome, (Edmund, Jerome).
"Basic marketing: a global-managerial approach".
14th ed.
mau:
McGraw-Hill,
c2002.
Computer File.