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Risk issues and crisis management in public relations: a casebook of best practice

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The reputation of an organization influences whether or not we buy from, work for, supply to and invest in that organization. This fourth edition of Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it, and provides practical guidelines for effectively managing it. This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam & Starbucks, Sony, Dell, BP, and Wal-mart, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.

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Availability

Detail Information

Series Title

PR in practice series

Call Number

[KOM-LIB-137]

Publisher

enk : Kogan Page., 2008

Collation

xvii, 245 p. : ill. ; 24 cm.

Language

English

ISBN/ISSN

9780749451073

Classification

HD59.5 .R44 2008

Content Type

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Media Type

-

Carrier Type

-

Edition

4th ed.

Subject(s)

Crisis management
Public relations
Social responsibility of business
Issues management

Specific Detail Info

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Statement of Responsibility

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Other version/related

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