Understanding audiences: theory and method | DIGILIB Universitas Bakrie

Search by :

ALL Author Subject ISBN/ISSN Advanced Search

Last search:

Image of Understanding audiences: theory and method

Computer File

Understanding audiences: theory and method

Ruddock, Andy. - Personal Name;

The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

Availability

Ilmu Komunikasi (Database) Location name is not set

[KOM-LIB-116]

Available

Detail Information

Series Title: -
Call Number: [KOM-LIB-116]
Publisher: enk : Sage., 2001
Collation: 201 p. ; 24 cm.
Language: English
ISBN/ISSN: 9781412933346
Classification: P96.A83 R83 2001
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Mass Media
Specific Detail Info: -
Statement of Responsibility: -

Other version/related

No other version available

File Attachment

Understanding audiences: theory and method

Comments

You must be logged in to post a comment