APA Style
Hoffman, K, D., Bateson, J, E, G. (2011).
Services marketing: concepts, strategies, & cases (4th ed.).
at:
South-Western.
MLA Style
Hoffman, K., Douglas.., Bateson, John, E., G..
"Services marketing: concepts, strategies, & cases".
4th ed.
at:
South-Western,
2011.
Computer File.