20/20 foresight : crafting strategy in an uncertain world | |
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"In the midst of a changing economy, most executives continue to use a strategy toolkit designed for yesterday's more stable marketplace. As a result, strategies emerge that neither manage the risks nor take advantage of the opportunities that arise in highly uncertain times." "Now, McKinsey & Company consultant Hugh Courtney argues that managers must move beyond the outdated "all-or-nothing" view of strategy in which future events are either certain or uncertain. Instead, he suggests a simple - yet powerful - alternative: Understand the level of uncertainty you are facing in a given situation, and you will make better, more informed strategic choices.". |
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Statement of Responsibility | Hugh Courtney |
Author(s) | Hugh Courtney - Personal Name |
Edition | |
Call Number | [POL-SSS-22] |
Subject(s) | Strategic planning |
Language | English |
Publisher | Harvard Business School Press |
Publishing Year | 2001 |
Specific Detail Info | |
File Attachment | LOADING LIST... |
Availability | LOADING LIST... |